Comme Des Garcons

Comme Des Garcons

Jessie Serafini

Comme des Garçons: Brand Universe Breakdown

Founded by Rei Kawakubo in Tokyo, 1969, Comme des Garçons has since expanded into a vast and complex fashion empire, with multiple sub-labels, each serving a distinct purpose and audience.

Comme des Garçons (Main Line)

  • The original line designed by Rei Kawakubo herself.

  • Known for avant-garde, conceptual pieces, often challenging conventional ideas of beauty, shape, and structure.

  • Shown regularly at Paris Fashion Week since 1981.

Comme des Garçons Comme des Garçons

  • Established in 1993.

  • A diffusion line offering more wearable, everyday clothing, often for women.

  • Focuses on relaxed silhouettes and reinterpretations of classic designs.

Comme des Garçons Homme

  • Launched in 1978.

  • Men's line offering tailored, innovative casualwear.

  • Designed originally by Rei Kawakubo; later designers included Junya Watanabe.

Comme des Garçons Homme Plus

  • Introduced in 1984.

  • The main men’s runway collection, showcasing experimental and artistic menswear designs.

  • Presented at Paris Fashion Week.

Comme des Garçons Homme Deux

  • Focuses on traditional menswear with a twist.

  • Known for refined suiting and a more conservative aesthetic compared to Homme Plus.

  • Often produced in collaboration with other manufacturers like Alfred Dunhill.

Comme des Garçons SHIRT

  • Launched in 1988.

  • Initially centered around reimagining the classic men’s shirt.

  • Now includes broader casualwear with playful prints and graphics.

Comme des Garçons Play

  • Introduced in 2002.

  • A casual, streetwear-focused line featuring the iconic heart-with-eyes logo created by artist Filip Pagowski.

  • Known for basics like T-shirts, hoodies, and Converse sneaker collaborations.

Comme des Garçons Wallet

  • Dedicated accessories line offering wallets, cardholders, and small leather goods.

  • Known for bold colors, polka dots, and minimalist designs.

Comme des Garçons Parfums

  • Fragrance division established in 1994.

  • Known for unconventional, genderless scents with unique compositions.

  • Includes the popular "Series" collections (e.g., Series 3: Incense, Series 7: Sweet).

Noir Kei Ninomiya

  • Launched in 2012 under the Comme des Garçons umbrella by designer Kei Ninomiya.

  • Focuses on intricate, often all-black garments, using experimental construction techniques.

Junya Watanabe Comme des Garçons

  • Junya Watanabe started his own line under the CDG brand in 1992 after working with Kawakubo.

  • Known for innovative textile manipulation and technical garments.

Tao Comme des Garçons

  • A line created by designer Tao Kurihara in 2005 (discontinued in 2011).

  • Focused on feminine, romantic pieces, often using historical references.

Comme des Garçons Girl

  • Launched in 2015.

  • Focuses on youthful, feminine styles with playful, doll-like silhouettes.

  • Created by Rei Kawakubo’s team to offer a lighter take on CDG’s signature style.

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